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AMC & DIRENN

GUILLAUME SOULARD

Retail Furniture Designer

AMC 35, short for Agencement Mobilier Conception, is a Breton company that has made retail design its specialty — serving both everyday brands and the most prestigious high-end establishments.

With woodworking at the core of their expertise, they recently brought Direnn to life — a way to perfect their efficient and responsible approach. Direnn has already become a powerful younger sister, dedicated to the metal fabrication of the pieces required for the group’s projects across Europe.

For nearly four years, we’ve been supporting this thriving company in showcasing their work — from Harb’s to the airports of Orly, Marseille, and Nice, as well as Colas, Le Printemps, Galeries Lafayette, Spa des Cinq Mondes, and Messika.

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A long-standing collaboration close to our hearts — one that continually challenges us to grow and adapt to new creative contexts. ◼️

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