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BOLUM LUMINAIRES

VICTOR D'ERSU & KETTY EVENO

Lighting Designer

Between smiles heard over the phone, Ketty and Victor told us that their creative dynamic is inspired by Japandi aesthetics — the fusion of Japanese wabi-sabi philosophy, which finds beauty in simplicity and authenticity, and Scandinavian design. They wanted that spirit to infuse the images we would co-create together.

They gave us complete freedom — drawn by our sense of poetry and our refined approach to aesthetics, they chose to trust our eye entirely.

At bōlum (a playful nod to “beau luminaire” — beautiful light), you’ll find the fiery spirit of Victor, an engineer who once sailed professionally as an ocean racer, paired with the quiet determination of Ketty, an HEC graduate and former restaurant owner of several years.

Cette entreprise commune, de création de luminaires en bois issu de forêts gérées durablement, réunit tout ce qu’ils ont à coeur de valoriser à présent : la beauté, la juste place des choses, l’efficience…

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Our collaboration aimed to help them take a major step forward in the growth of their business — by professionalizing their communication and giving bōlum a more refined visual identity through videos, a brand film, a photo reportage in the workshop, and pack shots of their entire lighting collection.

The photogenic grace of their airy pendants and the light within their workshop offered us moments of pure magic behind the lens. ◼️

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