Jeanne & Émeric
un duo complice animé par la passion de l’image. Photographie, vidéo, émotions et lumière se mêlent dans leur univers sensible et authentique, où chaque projet devient une rencontre et chaque image, une histoire à part entière.
+33(0)6.67.36.55.75
MAISON FIGURA
CAROLINE BUISSON
Homewear & Interior Textiles
“Life begins within” is the guiding phrase of Maison Figura — a reminder of how vital it is to feel good at home, without losing sight of oneself. Every stitch speaks of elegance, durability, and a kind of lifewear built on ease and authenticity.Caroline Buisson, the founder of this Breton brand, lived many lives before embracing the creation of clothing and textile pieces for the home. She took great care to build Maison Figura on strong, thoughtful foundations — and with the materials that had always inspired her imagination.
Step by step, she is also developing a 2D artistic approach, echoing the patterns that have naturally adorned the brand’s textiles since the very beginning.
All around Caroline, soft yet sturdy knits take shape — made for moving effortlessly from her small studio to the garden with the dog, without a care in the world.
Our meeting — the three of us — in a favorite café in Vannes was an exhilarating moment, woven with shared references and an instantly felt vision for what would become the creation of her new campaign. What followed was a time for shaping the strategy, then writing the video concepts.
We brought Caroline on board through a moodboard to guide the aesthetic direction, and designed her portraits to embody her stance — revealing her creative drive, her process, and, naturally, the effortless allure of a woman in Maison Figura. ◼️
